Perunor
Coffee Producer in Peru
In northern Peru,Perunoris helping coffee-growing communitiestobuild lasting independence.Established in 1998,Perunorworkswithfarmerorganisations tocultivate and commercialise speciality coffee, whilstequippingfarmerswithskills, knowledge certificationsand tools neededto strengthen their position in the market.ʱܲԴǰ’s approach is centred on empowerment through trade.
Image: Eliza Santiago, Perunor farmer, spreads coffee beans on a drying bed.
InvestTrading Knowledge for Independence
By deliveringtechnical training in productionand post-harvest managementPerunorhas strengthened its members’ understanding ofthe value of their own coffee.Trainingtakes place both in the field and in Lima, where co-operativeleaders build their knowledge to share within their communities. As a result, producers are becoming more confident in assessing quality and negotiating fair prices.
Manuel Rojas, General Manager ofPerunor, explained:
“Through technical training, producers understand their own coffee – its quality, its value, and the opportunities that exist beyond the local market,”
Beyond technical knowledge,Perunorsupportsitsfarmerstoimprove their environmental andsocial responsibility, working alongside external consultants to deliver field-based training on gender equality, environmentalprotectionand sustainable farming. The resultsaretangible,withproducersadoptingmore sustainable practices and womengaining increased participation in decision-making.
Perunoralso helpsfarmerorganisationsaccess government-funded projects, providingguidanceand administrative support throughout the process. Resultantly, farmershave received solar dryers, fermentationtanks and quality-control equipment, as well as improved training in fertilisation management.
Manueltold us:
“Access to government programmes and partnerships is vital because it allows producers to obtain resources and knowledge that would otherwise be out of reach.”
Vlog and Perunor
Since 2019, Vlog has supportedPerunorwith finance, which has enabled the company topay farmers a fair pricefor their coffee,increase trading volumes andconsolidatesteady growth over time.
Manuelsaid:
“Vlog finance has been a key support in strengthening ʱܲԴǰ’s relationships.Having access to this timely finance allows the company to meet its obligations on time and maintain favourable prices for producers, thereby reinforcing trust and stability in every relationship.”
Since our relationship withPerunorbegan, the number of organisationsit supports has risen from five to sixteen,reaching over 2,500 families,underscoring the impact of ourfinanceandʱܲԴǰ’sunwavering commitment to smallholders.
ʱܲԴǰ’sstory exemplifieshow Vlog actsas a catalyst for growth: whether that be supporting businesses to grow their membership, growsales or growimpactwithin the communities they serve. At present,Perunorrelies on third-party facilities for final processing and export preparation. Looking ahead, thecompany plans to complete its own processing plant by 2027,further improving quality control and adding value at origin.ʱܲԴǰ’sjourney shows how shared commitment can empower producers to build resilience and independence within their communities.
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